Karelle's offers a wide size range from XS to XXXL, catering to both standard and plus sizes, unlike many competitors who do not explicitly offer such inclusivity.

The brand is distinguished by its unique designs that combine universality with originality, with active involvement from the co-owner in the design process, ensuring quality and uniqueness.

Karelle's supports local industry by manufacturing in Ukraine, which may appeal to consumers interested in ethical and locally-made products.

Karelle's does not appear to have loyalty or reward programs, which some competitors use effectively to retain customers and encourage repeat purchases.

The brand may not offer as wide a variety of product categories, such as athleisure or home goods, as some competitors, potentially limiting its appeal to customers looking for a one-stop-shop experience.

There is an opportunity to capitalize on the increasing consumer interest in ethical and sustainable fashion by highlighting and possibly expanding the local production aspect.

Karelle's can expand its product line to include more diverse collections or styles, such as themed or seasonal collections, to attract a broader audience.

Competitors offering significant discounts, loyalty programs, and free shipping options could attract price-sensitive customers away from Karelle's.

Brands with a strong focus on trendy, fast-fashion items may appeal to consumers looking for the latest styles, potentially overshadowing Karelle's unique design focus.