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Competitor overview
Estimated Customers
Pricing
Goal
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Lane Bryant focuses on offering fashionable plus-size clothing and intimate apparel for women, particularly catering to plus-size body types ranging from sizes 10 to 40.
In short
Lane Bryant is a well-known retailer specializing in plus-size women's clothing, lingerie, and activewear. Their range includes sizes 10 to 40, focusing on providing stylish and comfortable options for plus-size women. They provide a wide array of products from clothing and bras to accessories and activewear.
Description
Lane Bryant is recognized for its extensive range of plus-size clothing for women, offering sizes from 10 to 40. The brand aims to provide fashionable, stylish, and comfortable options specifically designed for plus-size women, ensuring a broad selection of clothes, intimates, and activewear. Lane Bryant also offers promotional discounts and loyalty rewards for customers. The brand includes specific lines such as Cacique for intimates, featuring bras in sizes 34B to 54K, ensuring a focused fit and comfort across all their offerings. Their LIVI collection provides plus-size activewear, supporting a range of physical activity needs with fashionable and functional designs. Their marketing strategy is robust, involving discounts, rewards programs, and seasonal promotions to retain a loyal customer base.
Offers a wide range of plus size clothing options from size 10-40, catering specifically to the needs of plus-size individuals.
Specializes in versatile plus size clothing that combines fashion with comfort and fit, enhancing the shopping experience for plus size women.
Includes membership rewards and loyalty programs, creating incentives for customer retention and satisfaction.
Features frequent and varied discount promotions, providing value and driving customer engagement.
Offers a specialized line of plus size intimates and activewear, enhancing the product range for plus size customers.
Extensive promotional offers and discounts, which might attract budget-conscious consumers seeking value for money.
Established loyalty and rewards program, potentially encouraging repeat customers and fostering customer loyalty.
Recognized brand presence in the plus-size clothing market, possibly providing greater consumer trust and brand familiarity.
Wide range of product offerings including intimates, activewear, and accessories, which might appeal to a broader audience seeking a one-stop-shop experience.
Lane Bryant specializes in plus-size clothing starting from size 10, whereas Karelle's offers a wider size range from XS to XXXL, catering to both standard and plus sizes.
Lane Bryant's focus is primarily on plus-size, which may not appeal to consumers looking for universal designs and originality across a full size spectrum.
Lane Bryant does not emphasize unique and versatile fashion that fits a wide range of body types, which is a unique selling point for Karelle's.
Karelle's supports local industry by manufacturing in Ukraine, which might appeal to consumers interested in supporting ethical and locally-made products.
The personal involvement of a co-owner in the design process at Karelle's may offer a perceived higher quality and uniqueness in design compared to Lane Bryant's mass production approach.