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Competitor overview
Estimated Customers
Pricing
Goal
Avara is focused on providing a diverse range of fashionable women's clothing and accessories for various occasions.
In short
Avara is an online boutique offering a variety of women's clothing, shoes, and accessories, emphasizing trendy styles and collaborations with influencers.
Description
Avara is an online boutique that offers a wide range of women's fashion items, including clothing, shoes, and accessories. The brand focuses on providing trendy and stylish pieces through various collections, such as their Fall Collection and exclusive collaborations like Hello Happiness X Avara. They emphasize colorful styles, classic silhouettes, and pieces designed specifically for the brand, known as Avara Exclusives. Avara offers clothing in extended sizes and has a focus on providing excellent customer service. Their offerings include a mix of casual and dressy items, like tops, dresses, and outerwear, as well as accessories and shoes. They also focus on seasonal fashion with ready-to-wear collections for changing seasons.
Provides free shipping on orders over $100, which can incentivize purchases by reducing overall cost.
Exclusive Avara designs and collaborations provide unique fashion offerings that may not be available elsewhere.
Varied and seasonal collections (e.g., Fall Capsule Essentials) offering customers new, curated selections for specific times of the year, enhancing shopping experience.
Offers exclusive pieces designed with thoughtful details, providing products that stand out in fashion.
Avara offers free shipping on orders over $100, which can be a strong incentive for customers to purchase.
Avara has a larger variety of categories such as 'Game Day,' 'The Denim Shop,' and collaborations like 'Hello Happiness X Avara,' which can attract niche markets and offer more shopping choices.
Their site mentions a large team of 70 employees, suggesting potentially greater capacity for customer service and faster fulfillment.
Avara's size range only extends to XXXL like Karelle's, which does not provide them an advantage over Karelle's wide size range offering that begins from XS to XXXL.
Avara does not emphasize unique, universal designs or the involvement of designers, unlike Karelle’s which highlights the active design role of its co-owner and unique design ethos.
Avara does not specify any local or ethical manufacturing advantages, whereas Karelle's emphasizes production in Ukraine, supporting the local industry.
Avara's product focus seems to be on seasonal trends ('Fall Clothing Collection'), which may lack the long-term versatility that Karelle's emphasizes in their unique and universal designs.