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Competitor overview
Estimated Customers
Pricing
Goal
similar
Maurices aims to provide fashionable and affordable clothing for women, particularly focusing on plus-size options to ensure accessibility for women of all shapes and sizes.
In short
Maurices is a clothing retailer that offers a variety of women's fashion, with a strong emphasis on plus sizes, providing stylish and accessible clothing options at competitive prices.
Description
Maurices is a well-known retail store that offers a wide range of women's clothing, shoes, accessories, and intimates. They place a significant emphasis on catering to plus-size women, offering a comprehensive selection of plus-size clothing including tops, jackets, vests, dresses, jeans, and more. Their clothing lines are designed to be both fashionable and affordable, making them accessible to a broad range of customers. Maurices releases new plus-size fashion lines year-round, focusing on breathable materials and mindful tailoring to combine design with practicality. They aim to provide fashion that accommodates a variety of body types and personal styles, offering mix-and-match options for versatile wardrobes.
Affordable plus-size clothing designed with style and accessibility in mind.
Incorporation of trendy and versatile designs suitable for various occasions and styles.
Frequent introduction of new plus-size fashion lines to keep up with market trends.
Maurices offers a wide variety of promotions and discounts, making their plus-size clothing more affordable for budget-conscious customers.
The brand has a comprehensive loyalty program (mymaurices rewards) which encourages repeat purchases by offering points for spending and special member discounts.
Maurices provides a wide range of fashion categories beyond clothing, including accessories, shoes, and intimates, appealing to customers looking for a one-stop-shop for plus-size fashion.
Their collection features seasonal new arrivals and exclusives that keep the inventory fresh and aligned with current fashion trends.
Maurices offers a detailed fit guide and style suggestions based on body type, helping customers make informed purchasing decisions.
While Maurices offers a wide range of plus-size options, their sizing may not be as inclusive as Karelle's, which extends up to XXXL.
Maurices focuses heavily on affordability and mainstream fashion, potentially offering less unique and universally flattering designs compared to Karelle's promise of originality and versatility.
The production locations for Maurices are not publicized as supporting local industries in specific regions, whereas Karelle's highlights production in Ukraine to support local industry.
Maurices may not emphasize the personal involvement of design owners, like Karelle's does with their co-owner actively involved to maintain quality and uniqueness.