Affordable pricing across a diverse range of styles and products.

H&M is a globally recognized brand with a vast established customer base, providing significant market reach and brand loyalty.

Wide array of products across different categories, offering a one-stop shopping experience for customers seeking plus-size fashion and other clothing items.

Frequent sales, special offers, and discount programs, such as student discounts, enticing price-sensitive customers.

Extensive network of physical stores and online presence, offering convenience and accessibility for customers.

H&M's product diversity includes not just plus-size women’s fashion but also men's, kids', home products, and beauty items, potentially attracting wider demographics.

H&M may lack the focus on unique and original designs, as they generally offer trend-driven fast fashion which may not emphasize originality or the personal touch that Karelle's promises with the involvement of their co-owner in the design process.

While H&M offers plus-size options, their main brand proposition is not centered around catering exclusively to a wide range of women's sizes, unlike Karelle's.

H&M's production is primarily outsourced globally, whereas Karelle's emphasizes on supporting local industry by manufacturing in Ukraine, which may appeal to customers who value local production.

Karelle’s may appeal to customers who are looking for unique, high-quality items with a more personal and ethical production story, which large fast-fashion brands like H&M might not strongly offer.

Karelle's emphasizes enhancing femininity and uniqueness with their designs, which might not be a specific focus for H&M's more general offerings.