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Competitor overview
Estimated Customers
Pricing
Goal
similar
ModCloth aims to provide fashion-forward clothing with a focus on inclusivity and individuality, offering a broad range of styles and sizes, including plus sizes, to cater to diverse customer needs.
In short
ModCloth is an online retailer selling a wide variety of women's clothing, shoes, and accessories, with a strong focus on unique, vintage-inspired styles and inclusive sizing that caters to a broad audience.
Description
ModCloth operates as an online fashion retailer that specializes in women's clothing, shoes, and accessories. The store is known for offering a variety of styles that often have a vintage or retro influence and aims to promote mood-boosting and inclusive fashion. ModCloth caters to a wide audience by including plus sizes in their offerings, positioning themselves as a brand focused on individuality and size inclusivity. Their product categories are extensive, including dresses, tops, pants, sweaters, and more, with specific sections dedicated to plus sizes. ModCloth also emphasizes sales and promotions, like discounted seasonal items, and offers multiple incentives for shopping with them, including rewards programs and discounts for referrals.
Offers a wide range of stylish plus-size clothing.
Features unique themes for clothing collections, such as 'Fruits & Florals' and 'Critters'.
Incorporates trending themes like Halloween and Academia into their clothing line.
Provides a sophisticated reward program (ModSquad Rewards) to benefit loyal customers.
Offers significant discounts (up to 75% off) on select items, possibly attracting cost-sensitive customers.
Provides free U.S. ground shipping on orders over $150, which may encourage larger purchases.
Has a wide and diverse collection of clothing, shoes, and accessories categorized by new arrivals, best sellers, styles, and occasions, offering a comprehensive shopping experience.
Features a specific plus-size clothing category that includes dresses, skirts, pants, and more, appropriating toward the plus-size market.
Engages customers through a rewards program (ModSquad Rewards) and a give 20%, get 20% promotion, encouraging customer loyalty and referrals.
Offers themed collections such as Halloween and Academia allowing customers to shop based on current trends.
Unknown commitment to supporting local industries as their production locations or methods are not specified.
Without unique selling propositions focused on original and universal designs, it might lack the distinctiveness offered by Karelle's.
No mention of involvement by designers or co-owners in the design process, potentially lacking the personal touch Karelle's offers.
Does not specify production origin, which might be important to consumers concerned with ethical or local production, unlike Karelle’s production in Ukraine.