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Competitor overview
Estimated Customers
Pricing
Goal
Fashion brand offering a variety of clothing and accessories with an emphasis on using responsible materials.
In short
Marella is a fashion brand that offers a variety of women's clothing and accessories with an emphasis on trendy styles and responsible materials.
Description
Marella is a fashion brand that provides a diverse range of women's clothing and accessories, such as dresses, trousers, tops, and more. The brand offers modern and trendy fashion items that cater to different style preferences, including collections that emphasize the use of responsible materials. Marella's offerings range across various categories including trousers, coats, and skirts, available in different materials like cotton, denim, and wool. They offer a convenient online shopping experience with categorized menus, size guides, and customer support to facilitate purchases.
Marella offers a specialized selection of clothing made from responsible materials, which could appeal to environmentally conscious consumers.
The competitor's extensive product filtering and sorting options allow for a tailored shopping experience based on specific preferences like price range, sleeve length, material, and garment length.
Featuring a broad price range, Marella offers products that cater to different budget levels, from under $120 to over $930.
Marella provides detailed product categories, making it easier for customers to find specific items like trousers, jeans, and accessories.
The inclusion of newsletter subscriptions and special promotions can engage customers and build a loyal customer base.
Marella's size range, which appears to be from XS to XL, is narrower compared to Karelle's, which offers up to XXXL, potentially limiting its appeal to plus-size customers.
There is no mention of unique or universal design aspects, unlike Karelle's, which emphasizes originality and versatility in its designs.
Marella does not emphasize any personal involvement of the owner in the design process, which Karelle's uses as a uniqueness factor.
The competitor does not highlight the support of local industry as a selling point, which is a significant aspect of Karelle’s business model with its production located in Ukraine.