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Competitor overview
Estimated Customers
Pricing
Goal
similar
Provide fashionable clothing for women of diverse sizes and enhance their style.
In short
Arula offers fashionable clothing and accessories for women, with a wide size range and focus on trendy styles.
Description
Arula, formerly known as A'Beautiful Soul, provides a wide range of fashionable clothing, shoes, and accessories for women. Their offerings include a variety of styles such as dresses, tops, bottoms, and athleisure, with an emphasis on trendy fashion items like fall florals and little black dresses. Arula also promotes community involvement and empowerment, aiming to inspire and uplift their customers through their products. They offer special promotions like BOGO (Buy One Get One) deals and have a rewards program, all designed to create a sense of community and loyalty among their customers.
BOGO 50% off on various clothing items including jeans, dresses, and skirts.
Community-focused brand with a mission to empower others and give back.
Stand Out Rewards program that offers special deals and surprises to members.
Emphasis on creating products with the customer at the heart of every detail, promoting inspiration and empowerment.
Arula provides a broader range of product categories, including athleisure and a variety of accessories like jewelry, which might not be as extensively covered by Karelle's.
The competitor offers frequent promotions like 'Buy One Get One 50% Off,' which can attract price-sensitive customers.
Arula has an established loyalty program to encourage repeat business and reward loyal customers.
The brand appears to have a community and giving-back aspect, which can appeal to socially-conscious consumers.
Unlike Arula, Karelle's offers clothing up to XX-Large (XXXL), which caters to a wider size range for plus-size customers.
Karelle's focuses on unique, universal designs customized with the co-owner's involvement, potentially offering more distinct and original fashion options.
Karelle's operates production facilities in Ukraine, which may provide a marketing advantage in terms of supporting local industry and offering potentially lower production costs.
Karelle's is explicitly targeted towards enhancing femininity and uniqueness, which might resonate more with customers seeking unique fashion items rather than broadly appealing commercial styles.