Anna is a professional working in a corporate environment. She appreciates fashion that is both elegant and unique. She is socially conscious and prefers supporting brands that have ethical production practices.
Identifiers
Mostly female
Between 35 and 50 years old
Professional woman
Values originality and elegance
Ethically and socially conscious
Goals
Find elegant clothing that enhances her femininity.
Support local industries and ethical brands.
Access a wide range of sizes for herself and her friends.
Objections
Skepticism about online shopping reliability.
Concerns about the authenticity of ethical claims.
Preference for trying clothes in-store before purchasing.
Problems
Struggles to find professional yet unique clothing.
Needs clothing that fits a wide range of body types for her and her colleagues.
Desires to support ethical and local production.
Karelle's can offer
Elegant, unique designs that enhance femininity.
Production in Ukraine supporting local industry.
Sizes ranging from XS to XXXL for diverse body types.
Mia, a 30-year-old fashion-forward woman.
About
Mia is a plus-size fashion enthusiast who struggles to find clothing that fits well and looks fashionable. She values originality and prefers to purchase from brands that support ethical production and local industries.
Identifiers
Mostly female
Between 25 and 40 years old
Plus-size fashion enthusiast
Ethically-conscious consumer
Seeks unique and original designs
Goals
Find stylish clothing that accommodates her plus-size body.
Support brands with ethical production practices.
Express her unique style through clothing.
Objections
Concern about the fit and comfort of new brands.
Worry about the quality of online purchases.
Need assurance of return policies for size issues.
Problems
Limited stylish options in plus-size clothing.
Difficulty finding unique designs that stand out.
Desire for ethical and locally-produced fashion.
Karelle's can offer
Wide size range from XS to XXXL, ensuring fit.
Unique designs that balance originality and versatility.
Ethical production practices supporting Ukrainian industry.
Rachel, a 27-year-old creative artist.
About
Rachel is an artist who values creativity and individuality in her clothing choices. She prefers brands that offer unique designs and have a story behind their production.
Identifiers
Mostly female
Between 20 and 35 years old
Creative professional
Seeks unique fashion
Values story and personal touch in brands
Goals
Express her individuality through unique fashion.
Find versatile clothing that fits her dynamic lifestyle.
Support brands with a personal touch in design.
Objections
Concern about price points due to unique designs.
Need assurance of brand authenticity and uniqueness.
Preference for tactile experience in shopping.
Problems
Difficulty finding clothing that stands out and represents her style.
Need for versatile clothing that adapts to different settings.
Desire to support brands with personal involvement in design.
Karelle's can offer
Unique designs with co-owner involvement ensuring originality.
Versatile clothing suitable for various occasions.
Production story centered on supporting Ukrainian industry.
