• Target audience

E-commerce Businesses
  • About
    Businesses that sell goods and services online, ranging from small independent shops to large online retailers.
  • Identifiers
    • Mostly male
    • Between 25 and 55 years old
    • Operating online stores
    • Focus on customer-centric payment experiences
  • Goals
    • Streamline online payment processes
    • Expand into international markets
  • Objections
    • Integration with current systems might be difficult
    • Costs of international transactions
  • Problems
    • Need for multiple currency acceptance
    • Integration with existing e-commerce platforms
  • Stripe can offer
    • Support for 135 currencies
    • Seamless integration with e-commerce platforms
    • Advanced fraud prevention
Financial Services Firms
  • About
    Companies providing financial services like banking, investment, and insurance, often requiring robust financial infrastructure.
  • Identifiers
    • Mostly male
    • Between 30 and 60 years old
    • Involved in banking or financial services
    • Requires compliance with regulations
  • Goals
    • Automate financial reporting and revenue models
    • Enhance security with fraud prevention tools
  • Objections
    • Worried about data security
    • Concerns over regulatory compliance
  • Problems
    • Complex financial reporting requirements
    • Need for secure transaction processing
  • Stripe can offer
    • Automated accounting and billing
    • Identity verification systems
    • Compliance support
Large Enterprises
  • About
    Established companies with complex financial operations and a need for robust, scalable solutions.
  • Identifiers
    • Mostly male
    • Between 35 and 65 years old
    • Operate in multiple countries
    • Require advanced financial solutions
  • Goals
    • Integrate seamless payment solutions across multiple regions
    • Enhance financial reporting capabilities
  • Objections
    • High costs of integration
    • Data privacy concerns
  • Problems
    • Complexity in managing global transactions
    • Need for customizable financial solutions
  • Stripe can offer
    • Comprehensive API integration
    • Global payment method support
    • Custom revenue models
SaaS (Software as a Service) Companies
  • About
    Companies offering software solutions on a subscription basis, needing reliable payment handling for recurring charges.
  • Identifiers
    • Mostly female
    • Between 25 and 50 years old
    • Offer subscription-based services
    • Need automated billing solutions
  • Goals
    • Implement subscription billing models
    • Automate recurring payments
  • Objections
    • Concerns about integration with existing software
    • High transaction fees
  • Problems
    • Managing subscription billing
    • Ensuring customer data security
  • Stripe can offer
    • Support for subscription billing
    • Automated tax solutions
    • Fraud prevention systems
Tech Startups
  • About
    These are newly established companies focusing on innovative products or services, often with a strong emphasis on technology and digital solutions.
  • Identifiers
    • Mostly female
    • Between 22 and 45 years old
    • Early-stage companies
    • Operating in tech or digital sectors
    • Looking for scalability
  • Goals
    • Seamless integration of payment processing into their applications
    • Scalable financial solutions for global reach
  • Objections
    • Concerns about integration complexity
    • Worries about costs associated with scaling
  • Problems
    • Complexity in setting up and managing payment processes
    • Need for global payment solutions
  • Stripe can offer
    • Comprehensive suite of APIs for integration
    • Support for over 100 global payment methods
    • No-code tools for easy implementation