• SWOT Analysis

Competitive Power

13%

Reachable Audience

94.11k

Strengths
  • Transparent pricing with no hidden fees.
  • Low or no deposit requirements.
  • Fair and customer-present damage assessments.
  • Competitive car rental prices lower than international companies.
Weaknesses
  • Limited focus on urban settings compared to Zipcar.
  • Lack of additional benefits like fuel, parking, and insurance coverage included.
  • Potentially less flexibility in terms of membership plans compared to Zipcar.
Opportunities
  • Expand service to include additional benefits like fuel and insurance to match competitors.
  • Enhance digital solutions to match the convenience of app-based booking and unlocking.
  • Consider offering electric cars to appeal to environmentally conscious consumers.
Threats
  • Zipcar's extensive network in North America and Europe could attract potential customers seeking flexibility in those regions.
  • Competitors offering additional value such as fuel and insurance might overshadow LocalRent.com's pricing advantage.
  • Eligibility criteria of competitors that align with customer preferences may attract a different demographic.