• Target audience

Business Traveler
  • About
    A professional frequently traveling for work, needing reliable transportation in various cities.
  • Identifiers
    • Mostly male
    • Between 30 and 55 years old
    • Frequent traveler
    • Looking for cost-effective solutions
    • Interested in loyalty programs
  • Goals
    • Efficiently conduct business trips across North Africa
    • Avoid high rental costs
    • Ensure transparent and reliable service
  • Objections
    • Assumption that local services are not reliable
    • Belief that international companies are the only option for quality services
  • Problems
    • High costs of international rental companies
    • Difficulty in finding reliable local services
    • Need for a hassle-free rental process
  • LocalRent.com can offer
    • Transparent pricing with no hidden fees
    • Competitive car rental prices significantly lower than international companies
    • Fair and customer-present rented car damage assessments
Eco-Conscious Traveler
  • About
    A young professional interested in sustainable travel options, exploring tourist destinations in Europe.
  • Identifiers
    • Mostly female
    • Between 25 and 35 years old
    • Interested in sustainable travel
    • Researches eco-friendly options
    • Active on environmental forums
  • Goals
    • Travel sustainably by using rental services
    • Find affordable and eco-friendly transportation options
    • Avoid hidden fees and large deposits
  • Objections
    • Belief that eco-friendly options are more expensive
    • Concern about the reliability of local services
  • Problems
    • Limited availability of eco-friendly rental options
    • Concerns over hidden fees and deposits
    • Desire for a transparent rental service
  • LocalRent.com can offer
    • Transparent pricing with no hidden fees
    • Low or no deposit requirements
    • Fair and customer-present rented car damage assessments
Family Vacationer
  • About
    Middle-aged parents planning a family trip to a popular tourist destination in Asia with their children.
  • Identifiers
    • Mostly female
    • Between 35 and 50 years old
    • Planning a family vacation
    • Interested in package deals and discounts
    • Concerned with safety and reliability
  • Goals
    • Have a stress-free family vacation
    • Easily move around tourist destinations
    • Avoid large deposits and unexpected charges
  • Objections
    • Previous bad experiences with car rental services
    • Fear of unfair damage charges
  • Problems
    • Need for a reliable and spacious vehicle for the family
    • Concerns over hidden fees and large deposits
    • Desire for a hassle-free rental experience
  • LocalRent.com can offer
    • Transparent pricing with no hidden fees
    • Competitive car rental prices significantly lower than international companies
    • Fair and customer-present rented car damage assessments
Young Backpacker
  • About
    A recent university graduate taking a gap year to travel across Europe with a limited budget.
  • Identifiers
    • Mostly male
    • Between 21 and 30 years old
    • Looking for affordable travel options
    • Interested in exploring multiple regions
    • Active on travel forums and social media
  • Goals
    • Explore multiple countries in Europe without high travel costs
    • Find reliable and affordable transportation options
    • Avoid hidden fees and high deposits
  • Objections
    • Might believe that car rental is always expensive
    • Worried about potential scams or unreliable services
  • Problems
    • High costs associated with international car rental companies
    • Difficulties in finding trustworthy local car rental services
    • Concerns about hidden fees and unexpected charges
  • LocalRent.com can offer
    • Transparent pricing with no hidden fees
    • Low or no deposit requirements
    • Fair and customer-present damage assessments