Launches 
Preflights 
MoreThanDigital Insights
Business and maturity benchmarks for data-driven strategy.
Most strategy decks fail because they run on vibes, not numbers. MoreThanDigital Insights gives teams business and maturity analytics plus KPI benchmarks so they can see where they actually stand. It helps leaders plan, prioritize, and track progress using comparable data instead of wishful thinking.
Your “strategy” is probably just a nice-looking guess
Most teams don’t lack ambition. They lack a yardstick.
You can’t fix what you won’t measure, and you can’t measure well if you don’t know what “good” looks like in your industry.
That’s the wedge MoreThanDigital Insights drives in. The platform at insights.mtd.info gives access to business analytics, maturity analytics, and KPI benchmarks so leaders can stop arguing and start deciding.
What it is (and what it isn’t)
MoreThanDigital Insights isn’t another dashboard that parrots your own data back to you.
It’s a benchmarking and planning layer. You compare performance and maturity against reference points, then use those gaps to steer strategy, budgets, and execution.
Here’s the deal: internal KPIs tell you what happened. Benchmarks tell you if it’s impressive… or scary.
The core value: a reality check you can act on
KPI benchmarks that end the debate
Teams love to fight about targets.
Benchmarks change the fight from “I feel like 10% is good” to “Top quartile runs at X; we run at Y; here’s the gap”.
That makes planning tighter: - set targets with context - justify investments with numbers - show progress without cherry-picking
Maturity analytics that show the real bottleneck
Revenue problems often hide inside process problems.
Maturity analytics help you spot where you lag (capability, execution, operating model), then decide what to fix first. Not everything matters. This helps you pick the few things that do.
It gets worse: most companies “transform” by buying tools. Then nothing changes.
Benchmarks + maturity views push you to focus on outcomes, not tools.
Who this is for
If you run planning cycles, you’ll get it:
- Founders who need clean, defensible priorities
- Operators building quarterly plans that won’t collapse in week two
- Strategy and finance teams who need proof, not slogans
- Leaders who must explain tradeoffs to boards and stakeholders
If your company already has data, but decisions still feel political, this is the kind of external frame that calms the room.
Why it matters right now
Everyone says they’re “data-driven”. Most aren’t.
They track numbers. They don’t use them to choose.
MoreThanDigital Insights pushes strategy back where it belongs: on measurable gaps, clear benchmarks, and maturity steps you can sequence. Less theater. More traction.
If your plan can’t survive a hard comparison, it’s not a plan. It’s fan fiction.